Project highlight: "How the right tone of voice can boost your business"

This blog post was originally published on

This is one of the volunteer projects I have done for Tuts+. The reason I've chosen this article, aside from being excited about the the topic, is that it presents a number of interesting challenges.

Read about them below.

Translating a Tuts+ article on the importance of a brand's tone of voice, by Ekaterina Howard

Ekaterina Howard, Pinwheel Translations: making sure your brand voice sounds right in Russian

Ekaterina is a bilingual copywriter helping US-based companies who want to unlock the potential of the Russian e-commerce market and attract more clients by adapting their Russian copy to the desired target audience, by using conversion copywriting framework