While it may sometimes make perfect sense to completely reinvent your brand when launching it overseas, there's a wide range of options between a compete rebrand and a 1:1 translation of a company’s website (with maybe an option to switch to the local currency added for visitors’ convenience).
Depending on the local market, the brand and its goals in a specific country, small tweaks may be all that's required.Read More
Guides, articles and additional online resources to make sure that your localization efforts will no go to waste. From UX to payment options to the magic of Bavarian pizza (it’s a thing).Read More
Do not assume that your bold and direct copy will do well in Russia
Too much quirkiness, and you’re not credible.
Too colloquial, and you end up with a different target audience.
Try too hard to be trendy for the given locale, and you have to pull the ads.
Too generic, and nobody remembers your brand.Read More