Posts in Localization
Cultural intelligence in copy adaptation: how small tweaks can make your localized website stickier

While it may sometimes make perfect sense to completely reinvent your brand when launching it overseas, there's a wide range of options between a compete rebrand and a 1:1 translation of a company’s website (with maybe an option to switch to the local currency added for visitors’ convenience).

Depending on the local market, the brand and its goals in a specific country, small tweaks may be all that's required.

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